Ian McEwan – Solar
A Nobel Prize winner with a number of disturbing character flaws is put in charge of a prestigious …
The book Nudge draws on research in psychology and behavioral economics to defend libertarian paternalism and active engineering of choice architecture.
We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way.
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